Pass on the Purple Purse and help victims of Domestic Violence

This is a compensated campaign in collaboration with Latina Bloggers Connect and The Allstate Foundation

Purple PurseLogo_Prelim

You might not now, but October is Domestic Violence Awareness month, this is an issue that impacts millions, but few talk about it, that’s why I’m so happy to be part of  The Allstate Foundation’s Purple Purse campaign to help raise money in support of domestic abuse victims, the Purple Purse campaign, helps people carry on conversations and pass information about domestic violence.

domestic violence statistics

Purple Purse Campaign

The way the Purple Purse campaign works is, I received an actual Purple Purse to help me get the conversation about domestic violence started. Then I passed that Purple Purse my friend Tonya, who in turn will pass it to another friend or family and the passing of the Purple Purse will continue.

purple purse campaign

The Purple Purse has has a code sewn inside so every time someone gets the purse they have to register it at and for every Purple Purse passed through the end of October The Allstate Foundation will donate $5 to YWCA. The Allstate Foundation’s symbol for domestic violence, proudly represents a woman’s way to escape the cycle of abuse by gaining financial independence. Now in its third year, The Allstate Foundation’s Purple Purse campaign has pledged to donate up to $350,000 to the YWCA for programs designed at assisting survivors of domestic violence and other women in need.

You can help pass the Purple Purse!

Virtual Purse Code - English

You can also help by passing a virtual Purple Purse which helps people carry on conversations and pass information about domestic violence and financial abuse by placing the power directly into people’s hands with a Purple Purse. All you have to do is:

  1. Visit or Facebook
  2. Enter the code in the image on top (0003) and your zip code and a $5 donation will be triggered from Allstate Foundation to the YWCA for programs that support victims of domestic violence and build financial empowerment.

I really hope you can take a few minutes of your day to pass the virtual Purple Purse, with one simple click you could be saving someones life! And please feel free to pass this along your friends and family, together we can make a huge difference in a woman’s life!

Let’s get on passing those Purple Purses!

purple purse campaign


More Latina Mom TV Videos

Send a Comment.

Start the Latina Mom TV Talk!